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  • Rich Sprague

Lobster Dinners Promo for Il Forno Classico

Updated: Oct 4, 2022

Il Forno Classico restaurant, who I've been working with for years, is having 2 incredible Classic Lobster Dinners this month.

I created an image which is emailed to our list of almost 2,000 names, and cross post it to Facebook (about 2,000 followers) and Instagram. Instagram will allow an image size of 1080 x 1350 pixels, so I design around their specs which work well on the other two platforms.

I wanted to do something fun, different and appealing for this dinner which would attract our viewer's attention. Next week I'll probably switch it up and show some images of the lobsters on the plates.

I will also boost this post on Facebook for 6 days within a 15 mile radius of the restaurant which will increase our reach substantially for a cost of only $33.

Our social media and email combo really work very well. For our Facebook content we reach anywhere between 1,000 and 4,000 people with each post. Our email blasts are consistently opened by more than 40% of the send.

I'm very pleased with the success of our marketing for Il Forno Classico. The restaurant is busy and the client is happy with the results. For the most part owner, Scotty Litteral, just let's me do my own thing.

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